We had the unique pleasure of revisiting the branding and website design we provided to our very first clients, Crooks Stanford & Shoop (neé Crooks Stanford), as they grew their business and added a name partner to their firm.
When we began the branding process again, we knew that their original preferences still applied – they wanted something very traditional and straightforward. We considered a few concepts that played on the already established logo, but ultimately went in a new direction with a similar traditional approach.
As before, we approached the application of their brand in a clean and contemporary manner for both their business materials and digital presence.
The website is light and user-friendly, subtly reinforcing the client connection that is so important to the firm. The final website is elegant and photographic, including images of their richly textured office environment to emphasize the warmth in their firm’s personality.