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The Samo Ducky Project is the Norman Public Arts Board’s community-based public sculpture project, designed to foster social interaction, develop arts awareness, and enhance Norman’s parks. The project is unique from similar public sculpture initiatives through its entirely local production and development.

We designed the branding and website for Samo Ducky to be multifunctional, allowing for multiple creative initiatives operating under the “Samo” moniker to be connected through the resulting logo and web content. The final mark emphasizes the Samo name, while allowing the subsequent title to change for conceptual projects such as the “Samo Cast” podcast.