Arise Single Moms: Thrive 2024

Every year, Arise Single Moms hosts a weekend conference called Thrive Gathering, an event dedicated to encouraging and equipping single mothers across the country. Each year is built around a unique theme, with a fully developed visual identity reinforcing the conference's core message. For Thrive 2024, that theme was "The Journey," a celebration of the different roads each single parent travels and the resilience it takes to keep moving forward. Toast Design Studio partnered with Arise to develop the complete event micro-brand, from print and digital design to conference merch.

Scope

  • Event Branding Design

  • Print Design

  • Digital Design

  • Merch Design

Event Branding Design

The visual identity for Thrive 2024 centers on a custom map graphic rendered in low-contrast, tonal values, designed to function as a layered background element. The map traces multiple converging paths leading to the heart of Oklahoma, where Thrive is hosted each year, a subtle nod to the idea that attendees are arriving from different places, both literally and figuratively.

digital Design

For Thrive 2024, we extended the Journey visual identity across every digital touchpoint. Social media graphics, email headers, and event promotion assets were all designed within the same tonal map-and-stamp system, creating a cohesive online presence that built anticipation before the conference and continued the story throughout the weekend. Each piece was crafted to feel personal and shareable, giving attendees something to connect with and pass on.

Print Design

Complementing the map, we developed a series of stamp graphics inspired by the aesthetic of vintage postcards. Taken together, the system works as a cohesive visual metaphor: a roadmap anchoring the broader experience, with postcards representing the individual and deeply personal path each single mother has walked to get there.

“Toast has brought reassurance and relief to our organization. They take our ideas and make them fresh and creative while capturing our vision. They fill in the empty spaces to make us look good. These ladies are the full package! They not only produce results, but they also provide our staff with proper training and one-on-one meetings to further develop marketing concepts that we’ve put in place at Arise.”

— Shelley Pulliam, Co-Founder and Executive Director of Arise Single Moms

Merch DESIGN

We designed the conference t-shirt with a simple, yet personal approach. The phrase "I'm on a journey" is personal enough to resonate and open-ended enough to wear anywhere, inviting curiosity without oversharing. Attendees leave with something that carries the Thrive message into their everyday lives, no explanation required.