Firebird Community Arts
Firebirdcommunityarts.org
For over 30 years, Firebird Community Arts has used glassblowing and ceramics to heal and empower trauma-affected youth and underrepresented artists in Chicago. Their work is bold, community-rooted, and deeply meaningful — and their brand needed to reflect that. We partnered with Firebird on a brand refresh and full website redesign to connect their legacy to their future as the organization enters a new period of growth.
Scope
Brand Identity Design
Website Design & Development
eCommerce Design
BRAND IdENTITY DESIGN
We treated Firebird’s brand as a re-design and expansion: we performed technical refinements, but kept their iconic firebird logomark intact for continuity and recognition. We then expanded their visual identity with a refined color palette and new typefaces that better capture the raw energy and warmth of the studio.
BEFORE BRAND REFRESH
AFTER BRAND REFRESH
Website Design & Development
The website redesign went beyond aesthetics. Firebird serves a wide range of audiences: prospective students, grant program participants, and donors, each with very different needs. We focused heavily on restructuring content and improving the user experience so each visitor could quickly find the information that’s most relevant to them. We built the new site on Squarespace, giving the Firebird team an easy-to-use CMS they can maintain with confidence going forward.
ecommerce design
In addition to their primary website, Firebird hosts an online shop to sell work by both students and professional artists. We updated the visuals of their eCommerce platform to match their new website, creating a more seamless user experience.
