Rath Law PLLC
rathlawpllc.com
Attorney Kristi Rath came to us ready to launch her own estate planning practice in Oklahoma City, backed by unique dual-experience background: years as a registered nurse before becoming an attorney. She wanted a brand that felt as approachable as it did credible and that reflected her personal style while speaking to the real expertise she brings to healthcare-related legal decisions. With those goals in mind, we built a full brand identity and a new website to help her launch with confidence.
Scope
Brand Identity Design
Website Design & Development
Print Design
brand identity design
Kristi wanted a brand that balanced approachability with authority, one that reflected her personal aesthetic and the calm, steady expertise she brings to end-of-life planning. We built the identity around a custom monogram, our take on a traditional crest featuring her initial, then extended it into a dynamic pattern used throughout her print and digital materials. The color palette draws from Kristi's travels, warm and grounded tones that feel personal rather than corporate, while staying polished enough to build trust with clients navigating sensitive decisions.
Web design
The Rath Law PLLC website gives future clients an immediate sense of who Kristi is and how she can help, blending her legal expertise with the warmth of her healthcare background. We organized her practice areas, from wills and trusts to healthcare powers of attorney, into a clear, easy-to-navigate structure, and carried the brand's pattern and color palette through every page. The result is a site that feels personal and trustworthy, with a clear hierarchy of information that guides visitors from their first questions all the way to booking a consultation.
Print design
From letterhead to business cards, we carried the Rath Law brand into every printed touchpoint. The custom monogram and pattern anchor each piece, giving Kristi a suite of stationery that feels as considered and personal as the guidance she provides.
